The Effect of Perceived Control on Customer Satisfaction, Attitude, and Purchase Intention
碩士 === 國立成功大學 === 創意產業設計研究所 === 98 === This research attempted to understand the customer responses to the website when they have more alternatives of the interface beside product itself. Web based questionnaire was used in this study. Respondents experienced the experimental websites first and then...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2010
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/74656069832718061187 |
| Summary: | 碩士 === 國立成功大學 === 創意產業設計研究所 === 98 === This research attempted to understand the customer responses to the website when they have more alternatives of the interface beside product itself. Web based questionnaire was used in this study. Respondents experienced the experimental websites first and then finish the questionnaires according to their personal feelings. The customer responses were investigated through customer’s satisfaction, attitude toward the site, and their purchase intention. This study also adopted need for cognition as the moderate factor to find out whether the customers’ personal difference could impact their perception. The results show that customers are more likely to perform positive responses while they perceive more control during their shopping process. However, the result also shows that there are no significant effects on customer responses across different types of respondents’ need for cognition.
|
|---|