The Effect of Perceived Control on Customer Satisfaction, Attitude, and Purchase Intention

碩士 === 國立成功大學 === 創意產業設計研究所 === 98 === This research attempted to understand the customer responses to the website when they have more alternatives of the interface beside product itself. Web based questionnaire was used in this study. Respondents experienced the experimental websites first and then...

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Bibliographic Details
Main Authors: Jia-JhenLi, 李佳蓁
Other Authors: Kuo-Hsiang Chen
Format: Others
Language:en_US
Published: 2010
Online Access:http://ndltd.ncl.edu.tw/handle/74656069832718061187

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