Introducing Balanced Scorecard into Product Service System Strategy Development
碩士 === 國立成功大學 === 創意產業設計研究所 === 98 === This paper is an attempt to develop an applicable product service system(PSS) strategy development methodology for PSS implementation for SMEs in Taiwan with a focus on balanced scorecard(BSC). The PSS is a kind of innovative service model that integrated with...
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| Format: | Others |
| Language: | en_US |
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2010
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| Online Access: | http://ndltd.ncl.edu.tw/handle/95213510763800338416 |
| Summary: | 碩士 === 國立成功大學 === 創意產業設計研究所 === 98 === This paper is an attempt to develop an applicable product service system(PSS) strategy development methodology for PSS implementation for SMEs in Taiwan with a focus on balanced scorecard(BSC). The PSS is a kind of innovative service model that integrated with physical elements and is also a form of creative industries. The generated PSSs based on the servitization or productization concept can create added-value for enterprises through building intimate consumer relationship. Taiwan government has been promoting the idea to meet the demand of the conventional industries transformation. However, companies need tools to assess the possibilities and adjust operations for entering PSS domains. Therefore this study tried to satisfy these demands of the firms.
This paper came up with a PSS strategy development structure and examined it through the case study from which obtained the development experiences in Taiwan. The construction of the structure began with selecting PSS design methods. The chosen methods which were Methodology for product service system innovation and PSS layer method were modified for better suitability. They were combined with BSC afterwards. The PSS strategy development structure produced by this research can provide PSS development and implementation suggestions for companies. The adjustments needed in different phases of the business operation can be measured by this structure. Ultimately, the PSS strategy development structure allows firms to evaluate the potential and feasibility of implementing developed PSS strategy.
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