The Effect of Film Critics on the Film Success in the U.S.

碩士 === 國立暨南國際大學 === 管理學院經營管理碩士學位學程碩士在職專班 === 98 === Abstract Movie sequels represent the film company strategy, its growing importance in new product introductions. The sum of movie sequels at the box office has been more than two billion U.S. dollars since 1980. Movie sequels on its average annual...

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Bibliographic Details
Main Authors: Kun-Chung Wu, 吳坤宗
Other Authors: 林霖
Format: Others
Language:zh-TW
Published: 2010
Online Access:http://ndltd.ncl.edu.tw/handle/75698224789528761784