An Innovative Technology Succeeds in Commercialization and Launching to the Market--Business Plan of iPanel

• Main Author: 于秀美
• Other Authors: 吳武明
• Format: Others
• Language: en_US
• Published: 2010
• Online Access: http://ndltd.ncl.edu.tw/handle/10314846993618089335

碩士 === 國立交通大學 === 企業管理碩士學程 === 98 === Because of the successful launch of iPhone, it stimulates the demand for touch function. However, most people only pay attention to small size touch screen, like cell phone and GPS. Because of expensive price, limitation on technology, and no killer application for large size touch screen, touch function is only applied on ATM and larger public information displays. However, with advanced technologies, and the launch of Windows 7 in 2009, Apple iPad in 2010, and the cloud computing, the application in medium and large size touch screen attracts people attention again. This study is based on the case company’s business plan, and the innovative technology is optical touch. This study is to cooperate with the company to investigate the market opportunity, make this technology commercialized successfully, and get the funding from venture capital.