A Study on the Relationship among Service Quality, Customer Satisfaction and Customer Loyalty of Shopping Website : A Case of Yahoo! Shopping Website
碩士 === 國立交通大學 === 經營管理研究所 === 98 === Ｍost of people purchase the goods in the online shopping caused e-commerce prosperously,the business from online shopping is unlimited .In such competitive market ,firms need to increase service in order to assure their competitive advantage .Besides the custom...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2010
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| Online Access: | http://ndltd.ncl.edu.tw/handle/82645590661678197334 |