The Influence of Brand Personality and Product Involvement on Consumer Purchase Decisions—An Empirical Study of Automobile Market in Taiwan
碩士 === 國立交通大學 === 管理學院碩士在職專班管理科學組 === 98
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Online Access: | http://ndltd.ncl.edu.tw/handle/89891691373230972059 |
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ndltd-TW-098NCTU54571312016-04-18T04:21:46Z http://ndltd.ncl.edu.tw/handle/89891691373230972059 The Influence of Brand Personality and Product Involvement on Consumer Purchase Decisions—An Empirical Study of Automobile Market in Taiwan 品牌個性一致性、產品涉入對消費者購買意願之影響─以台灣汽車市場為例 Li, Meng-Sung 李孟松 碩士 國立交通大學 管理學院碩士在職專班管理科學組 98 Chang, Chia-Chi 張家齊 2010 學位論文 ; thesis 57 zh-TW |
collection |
NDLTD |
language |
zh-TW |
format |
Others
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sources |
NDLTD |
description |
碩士 === 國立交通大學 === 管理學院碩士在職專班管理科學組 === 98 |
author2 |
Chang, Chia-Chi |
author_facet |
Chang, Chia-Chi Li, Meng-Sung 李孟松 |
author |
Li, Meng-Sung 李孟松 |
spellingShingle |
Li, Meng-Sung 李孟松 The Influence of Brand Personality and Product Involvement on Consumer Purchase Decisions—An Empirical Study of Automobile Market in Taiwan |
author_sort |
Li, Meng-Sung |
title |
The Influence of Brand Personality and Product Involvement on Consumer Purchase Decisions—An Empirical Study of Automobile Market in Taiwan |
title_short |
The Influence of Brand Personality and Product Involvement on Consumer Purchase Decisions—An Empirical Study of Automobile Market in Taiwan |
title_full |
The Influence of Brand Personality and Product Involvement on Consumer Purchase Decisions—An Empirical Study of Automobile Market in Taiwan |
title_fullStr |
The Influence of Brand Personality and Product Involvement on Consumer Purchase Decisions—An Empirical Study of Automobile Market in Taiwan |
title_full_unstemmed |
The Influence of Brand Personality and Product Involvement on Consumer Purchase Decisions—An Empirical Study of Automobile Market in Taiwan |
title_sort |
influence of brand personality and product involvement on consumer purchase decisions—an empirical study of automobile market in taiwan |
publishDate |
2010 |
url |
http://ndltd.ncl.edu.tw/handle/89891691373230972059 |
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