The Influence of Brand Personality and Product Involvement on Consumer Purchase Decisions—An Empirical Study of Automobile Market in Taiwan

The Influence of Brand Personality and Product Involvement on Consumer Purchase Decisions—An Empirical Study of Automobile Market in Taiwan

碩士 === 國立交通大學 === 管理學院碩士在職專班管理科學組 === 98

Bibliographic Details
Main Authors: Li, Meng-Sung, 李孟松
Other Authors: Chang, Chia-Chi
Format: Others
Language:zh-TW
Published: 2010
Online Access:http://ndltd.ncl.edu.tw/handle/89891691373230972059
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spelling ndltd-TW-098NCTU54571312016-04-18T04:21:46Z http://ndltd.ncl.edu.tw/handle/89891691373230972059 The Influence of Brand Personality and Product Involvement on Consumer Purchase Decisions—An Empirical Study of Automobile Market in Taiwan 品牌個性一致性、產品涉入對消費者購買意願之影響─以台灣汽車市場為例 Li, Meng-Sung 李孟松 碩士 國立交通大學 管理學院碩士在職專班管理科學組 98 Chang, Chia-Chi 張家齊 2010 學位論文 ; thesis 57 zh-TW
collection NDLTD
language zh-TW
format Others
sources NDLTD
description 碩士 === 國立交通大學 === 管理學院碩士在職專班管理科學組 === 98
author2 Chang, Chia-Chi
author_facet Chang, Chia-Chi
Li, Meng-Sung
李孟松
author Li, Meng-Sung
李孟松
spellingShingle Li, Meng-Sung
李孟松
The Influence of Brand Personality and Product Involvement on Consumer Purchase Decisions—An Empirical Study of Automobile Market in Taiwan
author_sort Li, Meng-Sung
title The Influence of Brand Personality and Product Involvement on Consumer Purchase Decisions—An Empirical Study of Automobile Market in Taiwan
title_short The Influence of Brand Personality and Product Involvement on Consumer Purchase Decisions—An Empirical Study of Automobile Market in Taiwan
title_full The Influence of Brand Personality and Product Involvement on Consumer Purchase Decisions—An Empirical Study of Automobile Market in Taiwan
title_fullStr The Influence of Brand Personality and Product Involvement on Consumer Purchase Decisions—An Empirical Study of Automobile Market in Taiwan
title_full_unstemmed The Influence of Brand Personality and Product Involvement on Consumer Purchase Decisions—An Empirical Study of Automobile Market in Taiwan
title_sort influence of brand personality and product involvement on consumer purchase decisions—an empirical study of automobile market in taiwan
publishDate 2010
url http://ndltd.ncl.edu.tw/handle/89891691373230972059
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