The Influence of Brand Personality and Product Involvement on Consumer Purchase Decisions—An Empirical Study of Automobile Market in Taiwan
碩士 === 國立交通大學 === 管理學院碩士在職專班管理科學組 === 98
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2010
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| Online Access: | http://ndltd.ncl.edu.tw/handle/89891691373230972059 |