A Study on the Supply Chain and Future Development Strategy of Book Publishing Industry in Taiwan

• Main Authors: Chu, Yu-Chang, 朱玉昌
• Other Authors: Han, F. Anthony
• Format: Others
• Language: zh-TW
• Published: 2009
• Online Access: http://ndltd.ncl.edu.tw/handle/79237478267466711742

碩士 === 國立交通大學 === 管理學院高階主管管理碩士學程 === 98 === The book publishing industry basically engages in presenting ‘writing’ and ‘graphics’ on ‘paper’ to the readers. Unlike manufacturing or other industries, the book publishing industry has its own unique operation. Studying book-publishing industries in different geographical areas or countries, one can also find slightly different business models under the influence of historical development in each area or country. This study focuses on the real changes happening to the supply chain of Taiwan’s book publishing industry under the dual pressure of severe competition and digital (internet) trend. The study starts with an analysis on the structure of Taiwan’s book publishing industry, followed by a discussion on the crises and challenges the industry is currently facing, i.e. issues such as competition among supply chains, fistfights or struggles among publishing companies, competition and cooperation among distribution channels, and highly influential money flow games. Then a comparison is made on the supply chains of book-publishing industries in five advanced countries, i.e. U.S., U.K., Germany, France and Japan based on the extensive data and experience the author accumulated in the past 20 years. Lastly, the study makes an in-depth analysis on the supply chains of the book-publishing industries in Mainland China, Hong Kong and Taiwan in order to identify a profitable business model for the book publishing industry. The goal of studying the publishing strengths of other countries is to seek and identify winning strategies that can be applied to Taiwan’s publishing industry. This study discovers that the 7R’s of Logistics of the supply chain management theory can help the publishing industry to identify ways of innovation in a prudent and scientific method. With regard to cross-strait cooperation, Taiwan’s publishing industry should capitalize on its strengths such as talents developed over the years, professional expertise and market sensitivity in working with China’s publishers to create more opportunities. Doing so will also expand room for development for Taiwan’s publishers. This research would suggest that Taiwan’s publishers strive to lobby Taiwan government to adopt a protection policy for publishing as France and Germany did. In addition, Taiwan’s publishers should try to adopt flexible copyrights trade strategies and the business model of on-line bookstores, which are currently prevalent in the U.K. and the U.S. The creativity in book editing found in Japan is something Taiwan’s publishers should pattern after. After doing all these, the publishing industry in Taiwan can then have a quantum leap to create a remarkable productivity.