Advertising strategies in one manufacturer and two competitive retailers supply chain

碩士 === 國立中央大學 === 工業管理研究所 === 98 === Abstract In this study, we discuss the pricing decisions and two–tier advertising strategies between one manufacturer and two competitive retailers in a supply chain. We assume the manufacturer produces one product and sells the goods through two competitive...

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Bibliographic Details
Main Authors: Cheng-kang Liu, 劉誠剛
Other Authors: Fu-shiang Tseng
Format: Others
Language:en_US
Published: 2010
Online Access:http://ndltd.ncl.edu.tw/handle/76656637791979715896

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