An Exploratory Study on Corporate Performance and CSR Strategy for Taiwanese Companies

• Main Authors: Hsueh-Fang Huang, 黃雪芳
• Other Authors: Jung- Hua Hung
• Format: Others
• Language: en_US
• Published: 2010
• Online Access: http://ndltd.ncl.edu.tw/handle/48988477866823780806

碩士 === 國立中央大學 === 企業管理學系碩士在職專班 === 98 === The impact of all kinds of environmental problems and energy crisis alarms the world. As a citizen of the global village, any corporation in Taiwan has the duty to take its own social responsibility to help mitigating the environmental and societal problems while striving for the financial performance. Through literature review, we realize that CSR can be a driver positively related to financial performance. However, there are still concerns that prevent most Taiwanese entrepreneurs and managers from initiating CSR activities. Therefore, there are three main objectives in this research. First, we try to find out what are their concerns and recognitions in CSR. Second, to testify what are the advantages or disadvantages in implementing CSR strategy. Finally, we hope to propose practical policies and directions as solutions for promoting and implementing CSR initiatives. We hope that with more positive and persuasive literature, CSR will be the basic and core values among all industries in Taiwan in the near future.