The Vertical Integration strategy of Jazz Drum Industry Management

• Main Authors: Chih Ho, 何直
• Other Authors: Da -Ren Wu
• Format: Others
• Language: zh-TW
• Published: 2010
• Online Access: http://ndltd.ncl.edu.tw/handle/56973861221980225708

碩士 === 國立中央大學 === 產業經濟研究所碩士在職專班 === 98 === Taiwan, was a king of Jazz Drum production。As the most of traditional industry, Jazz Drum been experienced Jazz music popular in 1920、Rock n Roll music of Beetles in 1970and POP music spreading in 1980 etc, many times of different music style renew and integration make oligopoly competition in this industry. Recent, Pearl, the leader brand of Jazz drum, plans to go forward new strategy of integration owing to pursue better margin and controlling the cost in 2008. Pearl announced to cancel the distribution of each member in EU and will take over the channel of distribution and warehouse and logistic since 2009. Pearl will get the efficiency and cost saving in the whole supply chain via strategy of integration. Mapex, which is the main follower, is facing to make decision to follow up this strategy to integrate the distribution or not. This research focuses on the Jazz drum musical industry in two ways. First, the research reviews the history of Jazz drum production and discusses the structure of musical industry and Jazz drum. Second, the research analysis the global strategy of oligopoly firms of competition of current status and vertical integration by leader-follower model of game theory. This research conclusion discussed the firms facing important issues are growing and keep making profit under the global competition. The key of successful is forward integration. Leader firm can increased the market share and profit and make barrier in industry by vertical integration. Best way what follower can do is to follow the strategy. This will lead to next price competition in the market. After all the result is base on how fast you can make it.