| Summary: | 碩士 === 國立中央大學 === 客家研究碩士在職專班 === 98 === Taiwan is a multi-ethnic society characterized by a high cultural diversity. Due to rapid social and political development, our knowledge of citizenship can no longer be limited to basic human rights, suffrage, and economic equality. Citizenship should be more broadly defined as including cultural citizenship. This study focused on “Taoyuan Hakka Culture Festival” organized by Taoyuan County Government and used responsive evaluation method to investigate the development and implementation of Taoyuan Hakka Culture Festival. After collecting data through literature review, participant observation, and in-depth interview with key figures involved in this festival, this study applied Analytic Hierarchy Process (AHP) to construct “a system of weighted criteria for responsive evaluation of Taoyuan Hakka Culture Festival”. The opinions of experts and opinions were integrated and cross verified to examine the government’s implementation of empowerment policies, promotion of citizen’s involvement in culture, and achievement of the goal of cultural citizenship. Based on research findings, this study proposed seven strategic suggestions as follows: (1) held activities in the Taoyuan County Hakka Culture Hall to make this festival a feature of this county; (2) set up short, mid, and long-term goals for each activity; (3) form strategic alliances to integrate resources; (4) encourage young work teams and historical and cultural workers to engage in preservation of cultural assets; (5) reinforce citizens’ knowledge of their rights through local education or promotion systems; (6) increase the breadth and depth of promotions for the festival; (7) set up market segmentation strategies. The above suggestions could be a reference for the government and related authorities on implementation of empowerment policies, planning of Hakka Culture Festival activities, marketing and development of the festival, helping them more successfully promote and output the festival in the future.
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