虛擬社群經營績效成功關鍵因素之彙總分析

• Main Author: 林怡君
• Other Authors: 張紹勳
• Format: Others
• Language: zh-TW
• Published: 2010
• Online Access: http://ndltd.ncl.edu.tw/handle/07154408278629310101

碩士 === 國立彰化師範大學 === 工業教育與技術學系 === 98 === Abstract Virtual community face great competition environment, how to enhance the performance come to the fore, to achieve competitive advantage, and which the critical success factors they require. It is the important issues in current virtual community industry on practice management. This study investigates the critical success factors for the relationship between business performances for the virtual community industry. To collect lots of documents, to adopt the Meta analysis method find the key factors that can affect virtual community long-term existence.From research databases and backtracking to search the 30 dissertations in domestic and 20 papers in overseas to fit in the conformable structure, obtain a total of 50, and calculated fail safe N, test of homogeneity, weighted average value, true population effect size, 95% confidence interval, explained variance(r2*100%). The discussion integrates the dispersed viewpoints about the key success factors to proof and analyze the connection of the dimensions. Key words: virtual commuinty, critical success factors, met a-analys i s , operating performance.