The Relationship among Knowledge Management Capabilities, Educational Marketing Strategy, Service Innovation Readiness and Performance of Service Innovation in College and University of Central Taiwan.

• Main Authors: Chan Mei Chi, 詹美琦
• Other Authors: Chao Chin Yang
• Format: Others
• Language: zh-TW
• Published: 2010
• Online Access: http://ndltd.ncl.edu.tw/handle/87546031245515479582

碩士 === 國立彰化師範大學 === 工業教育與技術學系 === 98 === The main purpose of this study was to discuss the relationship among knowledge management capabilities, educational marketing strategy, service innovation readiness and performance of service innovation in college and university of central Taiwan. Questionnaire survey was conducted to obtain empirical data. The valid respond rate was 80%. Discriptive statistics, t-test, Pearson correlation, confirmatory factor analysis, structural equation modeling and regression analysis were applied to implement this study. The main findings of this study are as followed: faculty gave approval to knowledge management capabilities, educational marketing strategy, service innovation readiness and performance of service innovation currently practiced in college and university of central Taiwan. in college and university of central Taiwan knowledge management capabilities has positive effect on performance of service innovation, educational marketing strategy has positive effect on service innovation readiness, educational marketing strategy has positive effect on performance of service innovation, service innovation readiness has positive effect on performance of service innovation.