The Relationship among Knowledge Management Capabilities, Educational Marketing Strategy, Service Innovation Readiness and Performance of Service Innovation in College and University of Central Taiwan.
碩士 === 國立彰化師範大學 === 工業教育與技術學系 === 98 === The main purpose of this study was to discuss the relationship among knowledge management capabilities, educational marketing strategy, service innovation readiness and performance of service innovation in college and university of central Taiwan. Questionnai...
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ndltd-TW-098NCUE50370812015-11-04T04:01:43Z http://ndltd.ncl.edu.tw/handle/87546031245515479582 The Relationship among Knowledge Management Capabilities, Educational Marketing Strategy, Service Innovation Readiness and Performance of Service Innovation in College and University of Central Taiwan. 知識管理能力、學校行銷策略、服務創新準備度與服務創新績效關係之研究---以中部大專校院為例 Chan Mei Chi 詹美琦 碩士 國立彰化師範大學 工業教育與技術學系 98 The main purpose of this study was to discuss the relationship among knowledge management capabilities, educational marketing strategy, service innovation readiness and performance of service innovation in college and university of central Taiwan. Questionnaire survey was conducted to obtain empirical data. The valid respond rate was 80%. Discriptive statistics, t-test, Pearson correlation, confirmatory factor analysis, structural equation modeling and regression analysis were applied to implement this study. The main findings of this study are as followed: faculty gave approval to knowledge management capabilities, educational marketing strategy, service innovation readiness and performance of service innovation currently practiced in college and university of central Taiwan. in college and university of central Taiwan knowledge management capabilities has positive effect on performance of service innovation, educational marketing strategy has positive effect on service innovation readiness, educational marketing strategy has positive effect on performance of service innovation, service innovation readiness has positive effect on performance of service innovation. Chao Chin Yang 趙志揚 2010 學位論文 ; thesis 148 zh-TW |
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碩士 === 國立彰化師範大學 === 工業教育與技術學系 === 98 === The main purpose of this study was to discuss the relationship among knowledge management capabilities, educational marketing strategy, service innovation readiness and performance of service innovation in college and university of central Taiwan. Questionnaire survey was conducted to obtain empirical data. The valid respond rate was 80%. Discriptive statistics, t-test, Pearson correlation, confirmatory factor analysis, structural equation modeling and regression analysis were applied to implement this study.
The main findings of this study are as followed: faculty gave approval to knowledge management capabilities, educational marketing strategy, service innovation readiness and performance of service innovation currently practiced in college and university of central Taiwan. in college and university of central Taiwan knowledge management capabilities has positive effect on performance of service innovation, educational marketing strategy has positive effect on service innovation readiness, educational marketing strategy has positive effect on performance of service innovation, service innovation readiness has positive effect on performance of service innovation.
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author2 |
Chao Chin Yang |
author_facet |
Chao Chin Yang Chan Mei Chi 詹美琦 |
author |
Chan Mei Chi 詹美琦 |
spellingShingle |
Chan Mei Chi 詹美琦 The Relationship among Knowledge Management Capabilities, Educational Marketing Strategy, Service Innovation Readiness and Performance of Service Innovation in College and University of Central Taiwan. |
author_sort |
Chan Mei Chi |
title |
The Relationship among Knowledge Management Capabilities, Educational Marketing Strategy, Service Innovation Readiness and Performance of Service Innovation in College and University of Central Taiwan. |
title_short |
The Relationship among Knowledge Management Capabilities, Educational Marketing Strategy, Service Innovation Readiness and Performance of Service Innovation in College and University of Central Taiwan. |
title_full |
The Relationship among Knowledge Management Capabilities, Educational Marketing Strategy, Service Innovation Readiness and Performance of Service Innovation in College and University of Central Taiwan. |
title_fullStr |
The Relationship among Knowledge Management Capabilities, Educational Marketing Strategy, Service Innovation Readiness and Performance of Service Innovation in College and University of Central Taiwan. |
title_full_unstemmed |
The Relationship among Knowledge Management Capabilities, Educational Marketing Strategy, Service Innovation Readiness and Performance of Service Innovation in College and University of Central Taiwan. |
title_sort |
relationship among knowledge management capabilities, educational marketing strategy, service innovation readiness and performance of service innovation in college and university of central taiwan. |
publishDate |
2010 |
url |
http://ndltd.ncl.edu.tw/handle/87546031245515479582 |
work_keys_str_mv |
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