A Study of China SMD Industries Positioning Strategy

• Main Authors: YUEH_ER TSAI, 蔡月娥
• Other Authors: 陳世良
• Format: Others
• Language: zh-TW
• Published: 2010
• Online Access: http://ndltd.ncl.edu.tw/handle/75706977621997478987

碩士 === 國立彰化師範大學 === 企業管理學系國際企業經營管理 === 98 === Global semiconductor companies introduce new products for a wide range of speed of speed, has already become the key business elements of the fittest. In view of this, the supply of electronic components company specialized packaging materials, competitive pressure is inevitable. In China SMD (Surface Mount Device) industries competition stronger, buyers are those factors based on product decisions, and manufacturers how this strategy is an important factor affecting buyers globally with the manufacturer to manufacturer, whether the procurement by brand, pricing, the ordering process, the attitude of business people, and even the attitude of service, whether all those who make purchases directly feel the merits of any impression, and then affect future buying behavior. In this study, MDS(Multidimensional Scaling) analysis, we colleted 120 questionnaires. The results of this paper show that competitive analysis which is divided into three groups, first group only 3M company; Taiwan Carrier Tape Enterprise, E&R Engineering Corp., SiliconWell Tech Corp., Heron-PAK Industrial Corp. into a second cluster; third cluster only Carrier Tech Precision Corp.