The Study of Service Quality on Higher Education Institution Administration:An Example of Accounting Affairs Service of a University

碩士 === 國立彰化師範大學 === 會計學系企業高階管理 === 98 === In recent years, higher education is available to every people. However, demands for schools are diminished for birthrate decreasing. How to improve administrative service quality of school and increase competitiveness and efficiencies has become a major iss...

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Bibliographic Details
Main Author: 喻雅珠
Other Authors: 李東峰
Format: Others
Language:zh-TW
Published: 2010
Online Access:http://ndltd.ncl.edu.tw/handle/62661684964722033218
Description
Summary:碩士 === 國立彰化師範大學 === 會計學系企業高階管理 === 98 === In recent years, higher education is available to every people. However, demands for schools are diminished for birthrate decreasing. How to improve administrative service quality of school and increase competitiveness and efficiencies has become a major issue of the school management in will never overemphasized to response the crisis of student reduceing, This study aims to investigate the accounting administrative service quality expectations of the faculty of a science and technology university, and their actual experiences of the accounting practice and the gaps of them. A questionnaire survey was conducted to the faculty of a scinece and technology university in central Taiwan. There were 261 valid samples collected. The survey in this research was processed and analyzed by SPSS software, the descriptive statistics, one-way ANOVA and Scheffe post-hoc analysis were used in the present analysis. The findings of analysis showed that: 一、 The faculty has high expectations and medium level of satisfaction to administrative service quality of the accounting offices. 二、 There is a discrepancy between the perceived service quality and expected service quality of school faculty, while the discrepancy of the response aspect is the most significant. 三、 Among all background variables, there is only a significant difference on the perceived service quality of the administrative level, while other variables have no significant difference. Based on literature review and research results, suggestions for for senior management team of the university is provided to be a reference for service quality improvement on the function of accounting administrative.