Foreign Life Insurance Investment in China--A Case Study of Two Dutch Companies

• Main Authors: Ying-hui Hsieh, 謝穎慧
• Other Authors: Wu-ping Kuo
• Format: Others
• Language: zh-TW
• Published: 2009
• Online Access: http://ndltd.ncl.edu.tw/handle/67340027892439187848

碩士 === 南華大學 === 歐洲研究所 === 98 === 　　China become the target of the global insurance industry after entry the World Trade Organization, and one of the best markets of a lot of multi-national corporation investment solemnly. In order to expand domain the life insurance industry for Netherlands in world market, so they need to march into Chinese markets. But, if they want to toward the success road, they usually face some problems : policy, law, business strategy issues. 　 　　This paper will discuss the life insurance of Nederland investment in Chinese market after China entry the WTO. This article will proceed the discuss by case study, the objects of study are "International Netherlands Groups" and "Aegon group". They used the style of "joint capital" to establish left insurance companies that were "ING Capital Life Insurance Company Limited" and "AEGON-CNOOC Life Insurance" respectively. And discuss the model of management by these multi-national corporations.