The Study of Preference for Sign Design Elements in Chiayi

• Main Authors: Hui-hsuan Hsieh, 謝慧宣
• Other Authors: Chen-yang Lin
• Format: Others
• Language: zh-TW
• Published: 2010
• Online Access: http://ndltd.ncl.edu.tw/handle/04862705523184781097

碩士 === 南華大學 === 美學與視覺藝術學系碩士班 === 98 === 　　Goal of this research, is discussing the Preference for sign design elements in Chiayi for people. In view of the sign design elements collection and classification all of the advertisementthe colour matches colours, the image state and the writing shape in chiayi , conductsthe the preference research to people. 　 　　The study use field study,to classified and analyzed all sign elements. This study adopts the questionnaire investigation method way and SPSS systems soft ware to carry on statistical analysis.This study hope using the objective to discovered people''s preference for sign design elements in chiayi. 　 　　The objective of this study is: 1.The preference of written type: the most highest is non-hand-written type circulardbody, the second is hand-written type kaiubody.than the third is non-hand-written type blackbody. 2.The preference of color type: the most highest is the purple bottom with white image. The next is red bottom with white image ,gray bottom with white image ,blue bottom with white image ,green bottom with white image. 3.The preference of image type: the most hignest is the linearity type a4.The next is geometry type b4, compound type c1, compound type c3 ,and geometry type b2 . 　 　　The research result showed that was a strong relationship between gender and age and design background.The objective even show the people''s preference value universal have mean value to low value.