| Summary: | 碩士 === 南華大學 === 旅遊事業管理學系碩士班 === 98 === The purposes of this research aimed to analyze the relationships among the B&B vacation lifestyle, criteria, and tourist behavior by questionnaire investigation method. The statistical analysis method included T- test, one-way MANOVA and canonical correlation. This research had 400 participants and 345 surveys had returned. The results are found as followed:
(1) The vacation lifestyle have a great diversity according to different gender, age, education level, income and origin of information.
(2) The relationship between B&B consumer''s vacation lifestyle and criteria are negative tendency.
(3) There are a great diversity among different gender, education level, family situation, residency, occupation and income.
(4) The relationship between criteria and consumer behavior are positive tendency.
(5) There is no difference for B&B tourist to live in B&B or in hotel.
|
|---|
