A Study on the Relationships of Personality Traits, Leisure Motivation, Image, and Leisure Benefits:A Case of Bike Path System Connecting Love River and Lotus Pond

• Main Authors: Sheng-kai Chang, 張勝凱
• Other Authors: Chih-wen Ting
• Format: Others
• Language: zh-TW
• Published: 2010
• Online Access: http://ndltd.ncl.edu.tw/handle/38373771741147751481

碩士 === 南華大學 === 旅遊事業管理學系碩士班 === 98 === 　　Participating favorite activities as off duty, leisure doubtlessly gives benefits and pleasure, for example, good for physical and mental health, etc., and, bicycle exercise recently becomes one of leisure activities after being promoted by the government and travel business. This study thus aims to examine the relationship between bicycle driver and leisure benefit from following dimensions: personality traits, motivation, and image. Adopting convenience-sampling, this research overall gets 385 available surveys, and through describing statistic analysis, analysis to reliability and validity, and confirmatory factor analysis tries to explore reliability and validity of this survey and tourists'' background. Using SEM approach analyzes each various influences. The result shows: 1). divers'' personality will affect motivation; 2). drivers'' motivation will affect image feeling; 3). drivers'' image feeling will affect leisure benefits; 4). drivers'' motivation will affect leisure benefits. Noting that in the result, the highest average is to environmental landscape, and the lowest average is to equipments setting. By improving the above- mentioned point (adding the inflating and fixing stops and public restrooms, for instance) for bicycle drivers may help to promote the effects of leisure benefits and the aim of governmental promotion.