| Summary: | 碩士 === 高雄餐旅學院 === 旅遊管理研究所在職專班 === 98 === Nowadays, tourism is getting more and more prosperous. So, travel professionals improve their professional competences from knowledge-orientation and skill-orientation to comprehensive capacity of knowledge, skills and attitude. For most Taiwanese tend to choose Group Package Tour as their travel style. Therefore, the tour leader who accompanies tourists in the whole tour is very important. According to the statistics of Tourism Bureau, it shows that China is the main destinations for Taiwanese. That means tour leader for China route is quite important. There is no specified study about tour leader for China route, so the study focused on these tour leaders’ professional competences and differentiated them.
In tourism industry, travel agency is the only one which connects upstream and downstream. In the travel agency, the operator, so-called “OP”, has to book tickets, make reservations of hotels, and help salespersons. For graduates, their first job in travel agencies is OP. Hence, the study found what kinds of professional competences OP needs and the results will be as reference for academia and tourism industries.
Firstly, the study conducted DACUM method to find out what kinds of professional competences which tour leader for China route and OP need. Then, use OCAPs to check importance and frequency. Finally, the study adopted questionnaire to discover that there are totally 13 duties, 156 tasks and 56 KSAs of tour leader for China routes and 6 duties, 68 tasks and 53 KSAs of OP in travel agency.
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