The Key Success Factors for Containerized Drinking Industry Operations - Resource-Based View

• Main Authors: Sung-Chun Ho, 何嵩駿
• Other Authors: Wei-Ming Wu
• Format: Others
• Language: zh-TW
• Published: 2010
• Online Access: http://ndltd.ncl.edu.tw/handle/61581846370535027575

碩士 === 國立高雄第一科技大學 === 企業管理研究所 === 98 === Containerized drinking water is closely related to our daily lives. There are more than five thousand Water stations in Taiwan and there are 1634 registered water station in Kaohsiung. There are many competitors in the containerized drinking water industry. The industry requires a systematic management and innovative business ideas. And get the management of academic theory to stand out and retain competitive advantage. This research provides the industry business references to understand their competitive advantages and take advantage to achieve the goal of successful sustainable business. This research is through literature review and analysis of current situation of containerized drinking water industry. To examine their own core resource and capabilities through resource-besed view. And assess the key success factor. Develop a framework for assessment of key success factors by analysis network process. Summarize the key success factors of the industry. To ensur sustained competitive advantage. In this research the way through the exports questionnaire to integrate different views in order to understand the development of containerized drinking water to explore the future direction of industry. Conclusion that the need to strengthen the key success factors of the industry such as taste, safety, accessibility, marketing strategy and site conditions and other factors. The industry must make good use of marketing strategies to enhance accessibility links, through technical innovation to create a healthier safety drinking water. To development of diversity of water products, the use of intellectual property rights and patent protection, to develop the industrial environment. The industry on the long-term development, the approach should be taken to a strategic alliance to develop products with international competitive potential to expand the IV international market for building long-term R&D capabilities.