Influence analysis to the channel patterns of channel performance with agency theory - A study on the watch channel

• Main Authors: Chia-Feng Ou, 歐家鳳
• Other Authors: Kun-Mu Tsai
• Format: Others
• Language: zh-TW
• Published: 2010
• Online Access: http://ndltd.ncl.edu.tw/handle/02538180618458308901

碩士 === 國立高雄第一科技大學 === 運籌管理所 === 98 === In Taiwan, many watches sell by TV shopping channel and have good selling performance recent years. But can find the majorities all have physical channel. According to statistic from MIC, Taiwan gets to the Internet the population number continuously grow up, therefore aroused the change of shopping type, the physical channel isn''t the main current any more. The consumer has been able to accept the virtual channel. In the industry, enterprise can''t everything master in, so have to entrust many works to the others, the enterprise calls client, and joins manufacturer to then call agent . Study their relation is call "Agency Theory ". This study the main purpose is influence analysis to the channel patterns of channel performance with agency theory.