The Model of Marketing Strategic Alliance for Selecting Partner of Retail Industry
碩士 === 國立高雄第一科技大學 === 行銷與流通管理所 === 98 === Marketing Strategic Alliance is very popular in retail industry. To select a right and proper partner is very important before they start to alliance for the success of marketing strategic alliance because this is start to keep the sustainable corporation co...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2010
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| Online Access: | http://ndltd.ncl.edu.tw/handle/40623837688173007723 |