| Summary: | 碩士 === 南開科技大學 === 福祉科技與服務管理所 === 98 === For the past decades, ageing society has shown the meaning of remarkable achievement in human beings. However, the revolution of the elders has also resulted in great impact to the society. With the rapidly increasing population of the elders, markets related to the elders has been broadly developed worldwide, directly pushing the growth and disappearance of businesses, the adjustment of industries, and the change of commercial and consuming behaviors, as well as indirectly promoting the studies on the above issues. Pre-need Funeral Agreements in funerary service industry is considered the concept for prompt popularization. How to promote and practice the plan and arrangement of pre-need funerary services has become the important issue for individuals and the government.
Since funerary service is eventually the essential consuming commodity for each person, this study, therefore, undertakes the research from consumers’ cognition and attitude to pre-need funeral agreements. The research method applies (1) interference and quantitative statistics of closure questionnaire with 200 samples, and (2) qualitative analysis and discussion of open questionnaire with 6 samples. The data collected from the above research methods is collated and analyzed systematically for conclusion and suggestions.
The findings show that domestic consumers have insufficient cognition to pre-need funeral agreements and their attitudes are less active. Nonetheless, the potential of the market can not be neglected in comparison with advanced countries like the USA and Japan, with the key of the cooperation among governmental policies, industrial promotion, and consumer education. Suggestions are made as the follows.
Regarding the development of pre-need funeral agreements, (1) bad habits of traditional funerary service industry should be reformed in order to protect consumers’ right of self-choice; (2) funeral insurance should be treated as compulsory insurance as done in the USA; (3) make it the public opinion to become a goal of life programming; (4) expect each citizen to face life and death seriously and bravely so as to advance the social status of the personnel in funerary service industry; (5) with the multiple value of life care, each citizen can possess a pre-need funeral agreement at an early date; and (6) life questionnaire CD, a derivative commodity from customer management enhancement and the relevant industries, should be actively researched and developed as marketing aid for the businesses.
Referring to effective marketing, (1) life education in schools and societies should be re-enforced; (2) with the support of opinion leaders, make pre-need funeral agreements a public opinion; and (3) with enthusiastic collaboration among the government, the industry, and consumers, a three-win is created.
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