A Study on the Diversification Strategy of Petroleum Retail Industry-Taking C_life Shop as an Example.
碩士 === 國立屏東商業技術學院 === 國際企業所 === 98 === This research aims to probe into the trend of the diversification of petroleum retail industry and case-study on the diversification of Enterprise C in Taiwan. Through the collection and induction of the data, there is no significant outcome of Enterprise C’s o...
Main Authors: | , |
---|---|
Other Authors: | |
Format: | Others |
Language: | zh-TW |
Published: |
2010
|
Online Access: | http://ndltd.ncl.edu.tw/handle/04183262008796497494 |
id |
ndltd-TW-098NPC05320018 |
---|---|
record_format |
oai_dc |
spelling |
ndltd-TW-098NPC053200182015-11-04T04:01:49Z http://ndltd.ncl.edu.tw/handle/04183262008796497494 A Study on the Diversification Strategy of Petroleum Retail Industry-Taking C_life Shop as an Example. 油品流通業多角化經營策略之研究-以C公司經營便利商店為例 Tzu-Ting Wang 王姿婷 碩士 國立屏東商業技術學院 國際企業所 98 This research aims to probe into the trend of the diversification of petroleum retail industry and case-study on the diversification of Enterprise C in Taiwan. Through the collection and induction of the data, there is no significant outcome of Enterprise C’s operation on its convenience stores. In addition, this research attempts to figure out the possible causes of this phenomenon. On the basis of “Resource-Based View”, it is verified by the diversification model in the research that both the insufficient resource and the failure in transition and expansion of existing resource brought about the failure of diversification. Hsing Hsieh Chung 謝中興 2010 學位論文 ; thesis 60 zh-TW |
collection |
NDLTD |
language |
zh-TW |
format |
Others
|
sources |
NDLTD |
description |
碩士 === 國立屏東商業技術學院 === 國際企業所 === 98 === This research aims to probe into the trend of the diversification of petroleum retail industry and case-study on the diversification of Enterprise C in Taiwan. Through the collection and induction of the data, there is no significant outcome of Enterprise C’s operation on its convenience stores. In addition, this research attempts to figure out the possible causes of this phenomenon. On the basis of “Resource-Based View”, it is verified by the diversification model in the research that both the insufficient resource and the failure in transition and expansion of existing resource brought about the failure of diversification.
|
author2 |
Hsing Hsieh Chung |
author_facet |
Hsing Hsieh Chung Tzu-Ting Wang 王姿婷 |
author |
Tzu-Ting Wang 王姿婷 |
spellingShingle |
Tzu-Ting Wang 王姿婷 A Study on the Diversification Strategy of Petroleum Retail Industry-Taking C_life Shop as an Example. |
author_sort |
Tzu-Ting Wang |
title |
A Study on the Diversification Strategy of Petroleum Retail Industry-Taking C_life Shop as an Example. |
title_short |
A Study on the Diversification Strategy of Petroleum Retail Industry-Taking C_life Shop as an Example. |
title_full |
A Study on the Diversification Strategy of Petroleum Retail Industry-Taking C_life Shop as an Example. |
title_fullStr |
A Study on the Diversification Strategy of Petroleum Retail Industry-Taking C_life Shop as an Example. |
title_full_unstemmed |
A Study on the Diversification Strategy of Petroleum Retail Industry-Taking C_life Shop as an Example. |
title_sort |
study on the diversification strategy of petroleum retail industry-taking c_life shop as an example. |
publishDate |
2010 |
url |
http://ndltd.ncl.edu.tw/handle/04183262008796497494 |
work_keys_str_mv |
AT tzutingwang astudyonthediversificationstrategyofpetroleumretailindustrytakingclifeshopasanexample AT wángzītíng astudyonthediversificationstrategyofpetroleumretailindustrytakingclifeshopasanexample AT tzutingwang yóupǐnliútōngyèduōjiǎohuàjīngyíngcèlüèzhīyánjiūyǐcgōngsījīngyíngbiànlìshāngdiànwèilì AT wángzītíng yóupǐnliútōngyèduōjiǎohuàjīngyíngcèlüèzhīyánjiūyǐcgōngsījīngyíngbiànlìshāngdiànwèilì AT tzutingwang studyonthediversificationstrategyofpetroleumretailindustrytakingclifeshopasanexample AT wángzītíng studyonthediversificationstrategyofpetroleumretailindustrytakingclifeshopasanexample |
_version_ |
1718124418737111040 |