| Summary: | 碩士 === 國立澎湖科技大學 === 觀光休閒事業管理研究所 === 98 === The purpose of this study was to construct a causal model in an effort to explore the relationship between serious leisure and leisure benefits by considering the role of leisure attitude and flow experience of cyclists. Data were collected from members of bike associations and participants in Taiwan, aged above 18-year-old, via the on-site survey by purposive sampling technique, and got 487 effective samples of this survey.
The data were analyzed using structure equation modeling (SEM), and the results reveal that serious leisure affects leisure benefits and flow experience through a mediating variable, leisure attitude. Accordingly, it was inferred that the greater the serious leisure is, the greater the expression of leisure attitude and flow experience is, and results in creating more leisure benefits. One of the practical implications was that the government and the societies should be justified in making more efforts to promote leisure activities. Finally, a leisure behavior model of cyclists was constructed and suggestions were made for future studies.
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