A Study on the Forest Resources,Food and Drinks Experience and Custmer Satisfaction－the caes of “Lavender forest”

• Main Authors: Fan,Yu-Tzu, 范育慈
• Other Authors: Lin,Yeong-Shenn
• Format: Others
• Language: zh-TW
• Published: 2010
• Online Access: http://ndltd.ncl.edu.tw/handle/16187317137915165413

碩士 === 國立屏東科技大學 === 農企業管理系所 === 98 === Globalization, evolving into industrial development trend, the starting point for economic development on agriculture in Taiwan, and constantly hit, the rural landscape and the connotations are also evolving. Global tourism and leisure industry will be sustained and steady growth, tourism and leisure activities will also be a global lifestyle in general. Taiwan needs to build a tourism brand image, a solid key source markets Japan, Hong Kong and Macao, etc., and actively expand the development of new markets such as China, Korea, Singapore, Malaysia, and even long-term potential market in Europe, New Zealand and Australia; also result in this study will dwell in more tourists and to add elements of innovation and technology applications, thus enhancing the international competitiveness of China's service industry. The future into the "leisure time", including leisure agriculture, sports and leisure industry, leisure and entertainment-oriented "leisure economy" will soon become the next economic wave; leisure industry will have a pivotal position. Today, lavender forest managers in an increasingly competitive environment, sustainable business you want to survive we must find out the needs of customers, and meet the tourists, how to understand consumer demand is currently facing the operators of the most important issue Lavender to promote the use of forest resources and their diet is characterized by an important indicator of future operating factors, and therefore depth, why it became the subject of casual dining sector, Case of attention, so by way of questionnaire survey to understand the general visitor for the lavender forest resources and the dining experience perception, and thus provide the reference to the relevant industry to achieve sustainable basis and purpose. Lavender Analysis of forest resources include: special skills, the natural landscape, industrial management, cultural activities and other factors, features dining experience factors: physical and psychological experience, taste, feel, creative meals, clean, value added, dishes and other factors, of which the natural landscape and hygiene is more emphasis on tourists and satisfaction factors, visitors can learn the different attributes of forest resources for the lavender and dining experience of great importance and satisfaction with the significant difference. The survey results are as follows: Lavender lovers of forests and tourist-related facilities activities and more attention to the satisfaction of resource projects, while lavender is the health of forest dining experience that the most important projects, and satisfaction, Lavender Cottage the provision of a variety of seasonings are the most satisfying dining experience tourist projects.