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• Main Authors: Su-Wei Lin, 林書暐
• Other Authors: Iuan-yuan Lu
• Format: Others
• Language: zh-TW
• Published: 2009
• Online Access: http://ndltd.ncl.edu.tw/handle/53452529291464357667

碩士 === 國立中山大學 === 企業管理學系研究所 === 98 === In Taiwen, several creative markets which called Fashion Markets were growing quickly after 2005, in the same time, Taiwan government started to promote the cultural and creative industry. Therefore, many people held Fashion Market to cooperate with the policy. However, Fashion Market declined in the late of 2007 because of the massive consumption. Would Fashion Markets be another kind of Portuguese egg tart in and an expense phenomenon in Taiwan? This study attempts to understand the possibility whether Fashion Markets can run on the internet from the view of electronic commerce management. From references and cases interviews, this study discovers the characteristics of internet quite match Fashion Markets. On the internet, Fashion Markets can mainly develop into three forms: 1. The Clicks-and-Mortar sales platform. 2. The virtual community with creation spirit. 3. The comprehensive platform with sales and shows. The characteristics of internet, like Low Cost and Information Spread, let Fashion Markets to rest, and gather designers from Taiwan to sell and share their work on the internet. On the other hand, the website administrators cooperate with other businesses, not only the designers have a opportunity to show their impressive talents, but also the populace can see many cultural and creative works from Taiwanese designers by these cooperating activities. The spirit of Fashion Markets is not only sales, but also a display stage which can use their creativity heartily. If the internet can help Fashion Market in its complete development, it will generate precious nourishment for Fashion Market in Taiwan. Otherwise, Fashion Market would only become an expense phenomenon in a short run. It just likes the important sustenance to cultivate Taiwan creative culture.