The Influence of Leadership on Organizational Citizenship Behavior and Turnover Intention-A Study in the Fubon Insurance Company

• Main Authors: Yi-fang Lin, 林怡芳
• Other Authors: Chen, Shyh-jer
• Format: Others
• Language: zh-TW
• Published: 2010
• Online Access: http://ndltd.ncl.edu.tw/handle/88334151406098837989

碩士 === 國立中山大學 === 企業管理學系研究所 === 98 === It depends on humance-oriented in the insurance industry. The retention rate and performance of the agents has an influence on the attitude of the leaders and the development of the company. Therefore, the objective in this research was to discuss the relationship among the leadership, job satisfaction, organizational citizenship behavior and turnover intention. The conclusion serves as principles of human resourse plans in Fubon Life Insurance Co., Ltd and overall industry. By the way, the organization can grow continually. The enterprise has more competition and enhances the profit. The study collected questionnaire from the agents who work in Fubon Life Insurance Co., Ltd. There are 217 validated questionnaires of total 300. The effective reflex winding rate is 72%, We used SPSS statistic program to analyze the data, and examine the hypotheses in this study. The result of this research indicate that： 1.The leadership(transformational leadership and transational leadership)has a more significant positive effect on organizational citizenship behavior. 2.The leadership(transformational leadership and transational leadership)has a more significant positive effect on turnover intention. 3.Job satisfaction serves as the partially mediator between transformational leadership and organizational citizenship behavior. 4.Job satisfaction serves as the full mediator between the leadership and turnover intention .