A Narrative Analysis of the Real Estate Broker

• Main Authors: Ling-li Huang, 黃凌莉
• Other Authors: Stephen D. Tsai
• Format: Others
• Language: zh-TW
• Published: 2010
• Online Access: http://ndltd.ncl.edu.tw/handle/84826011825952955228

碩士 === 國立中山大學 === 企業管理學系研究所 === 98 === According to the well-known human resource service provider, Internet’s 104‘s surveys indicate that the most popular job vacancy with freshmen whom enterprises want to recruit is that of salesperson. Salespeople have long working hours and high performance pressure, resulting in a high turnover rate, which is the reason why enterprises constantly need more salespeople. Besides this, according to reviews of the real estate industry, half of real estate brokers quit their job after having worked for a mere six months. Why do so many brokers quit their job? And, what’s the difference between the broker who is still in the industry and the one out of it? What skills do the brokers need to prosper in the industry? This research uses narrative analysis to explore the views of real estate brokers on work, the difference between the incumbent brokers and the quit-forever brokers, the reasons why real estate brokers quit their job, and the skills the incumbent brokers need to live on in this industry. The results of this research are as follows: First, the views of real estate brokers on work. Second, although the incumbent brokers and the quit-forever brokers have the same views on the work, but they have different attitudes towards their work. Third, the reason they quit their job is usually related to ethics. Forth, the skills of the incumbent brokers appear to be inadequate. Fifth, incumbent brokers develop their skills through learning from experience. (learning on the job).