Competitive interaction associated with the firm characteristic - mobile phone market

• Main Authors: JEN-HSIANG LIN, 林仁祥
• Other Authors: Cher-Min Fong
• Format: Others
• Language: zh-TW
• Published: 2010
• Online Access: http://ndltd.ncl.edu.tw/handle/51323754990781889685

碩士 === 國立中山大學 === 企業管理學系研究所 === 98 === This study discusses competitive interaction between firms’ behavior of interaction and competition among manufacturers is divided into two categories, one for the initiation of innovation activities, the other is to respond to innovation activities. In this thesis, I attempt to explore what are the factors that affect the company''s launch for the innovative and dynamic response back? This study focuses on 2000 to 2009 years, the competitive interaction between mobile phone brands to explore, from the Internet and newspapers and magazines to collect data and information is then processed to quantify the way proposition verification.