Do Placement Characteristics and Advertising Position Matter in Magazine Product Placement?
碩士 === 國立中山大學 === 企業管理學系研究所 === 98 === Due to ineffectiveness of traditional advertising, the notion of "product placement" quickly reinforced to be a new forming trend in recent years. Companies incorporate their products into movie films or television media. Those placements attempt to g...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2010
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| Online Access: | http://ndltd.ncl.edu.tw/handle/17880822093325636129 |