An exploratory Study of attitude towards furniture, purchase risks, purchase readiness: the effect of brand-category choices of demand situation, furniture categories, and furniture store
碩士 === 國立中山大學 === 國際經營管理碩士班 === 98 === During recent years (2010), magnitude and quality of household living space of Taiwanese families have both significantly increased. As living aesthetics is pursued as well, furniture and the furnishings have played important roles in their daily lives at the...
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ndltd-TW-098NSYS53210082015-10-13T18:39:47Z http://ndltd.ncl.edu.tw/handle/01231685068133310474 An exploratory Study of attitude towards furniture, purchase risks, purchase readiness: the effect of brand-category choices of demand situation, furniture categories, and furniture store 傢俱態度、採購風險、與購買成熟度的初探:需求情境、產品品類、商店型態對品牌類別選擇之影響 Huan-hua Liu 劉環樺 碩士 國立中山大學 國際經營管理碩士班 98 During recent years (2010), magnitude and quality of household living space of Taiwanese families have both significantly increased. As living aesthetics is pursued as well, furniture and the furnishings have played important roles in their daily lives at the same time. In addition, international titanic chain stores of furniture entered into Taiwan market rapidly, advocating multi-faceted values of living and purveying fashions of furniture. Consequently, many new concepts about furniture and house furnishing have been conceived in the minds of consumers in the Formosa island. The current study has two empirical research: (1) for the market as a whole, observing the relationships among on stores evaluation, attitude towards furniture involvement, purchase risk, and readiness to buy; (2) regarding individual consumers, exploring the alteration of consideration and brand type choices in terms of different situations which are designed by store type, demand situation, and furniture categories, two alternatives for each dimension. In methodology, the first research was conducted by questionnaire survey, with 112 valid samples. For the second, a factorial design of experiment was undertaken with 224 participation, students and rank-and-file populace distributed evenly. The major findings include: (a) the effect of furniture involvement on local store evaluation is moderated by purchase risk; (b) purchase readiness influences the relationship between furniture involvement and store evaluation; (c) furniture stores affect consumers’ brand-category choice; (d) for experienced populace, local traditional store is preferred in purchase for first time; (e) brand and fashion is emphasized more in living room furniture than bed room; (f) when in first purchase for bedroom furniture, the particpants preferred the designer brand, while in replacement purchase, the preference is rendered for living room furniture. Wenben Lai 賴文彬 2010 學位論文 ; thesis 116 zh-TW |
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NDLTD |
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zh-TW |
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Others
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碩士 === 國立中山大學 === 國際經營管理碩士班 === 98 === During recent years (2010), magnitude and quality of household living space of Taiwanese families have both significantly increased. As living aesthetics is pursued as well, furniture and the furnishings have played important roles in their daily lives at the same time. In addition, international titanic chain stores of furniture entered into Taiwan market rapidly, advocating multi-faceted values of living and purveying fashions of furniture. Consequently, many new concepts about furniture and house furnishing have been conceived in the minds of consumers in the Formosa island.
The current study has two empirical research: (1) for the market as a whole, observing the relationships among on stores evaluation, attitude towards furniture involvement, purchase risk, and readiness to buy; (2) regarding individual consumers, exploring the alteration of consideration and brand type choices in terms of different situations which are designed by store type, demand situation, and furniture categories, two alternatives for each dimension. In methodology, the first research was conducted by questionnaire survey, with 112 valid samples. For the second, a factorial design of experiment was undertaken with 224 participation, students and rank-and-file populace distributed evenly.
The major findings include: (a) the effect of furniture involvement on local store evaluation is moderated by purchase risk; (b) purchase readiness influences the relationship between furniture involvement and store evaluation; (c) furniture stores affect consumers’ brand-category choice; (d) for experienced populace, local traditional store is preferred in purchase for first time; (e) brand and fashion is emphasized more in living room furniture than bed room; (f) when in first purchase for bedroom furniture, the particpants preferred the designer brand, while in replacement purchase, the preference is rendered for living room furniture.
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author2 |
Wenben Lai |
author_facet |
Wenben Lai Huan-hua Liu 劉環樺 |
author |
Huan-hua Liu 劉環樺 |
spellingShingle |
Huan-hua Liu 劉環樺 An exploratory Study of attitude towards furniture, purchase risks, purchase readiness: the effect of brand-category choices of demand situation, furniture categories, and furniture store |
author_sort |
Huan-hua Liu |
title |
An exploratory Study of attitude towards furniture, purchase risks, purchase readiness: the effect of brand-category choices of demand situation, furniture categories, and furniture store |
title_short |
An exploratory Study of attitude towards furniture, purchase risks, purchase readiness: the effect of brand-category choices of demand situation, furniture categories, and furniture store |
title_full |
An exploratory Study of attitude towards furniture, purchase risks, purchase readiness: the effect of brand-category choices of demand situation, furniture categories, and furniture store |
title_fullStr |
An exploratory Study of attitude towards furniture, purchase risks, purchase readiness: the effect of brand-category choices of demand situation, furniture categories, and furniture store |
title_full_unstemmed |
An exploratory Study of attitude towards furniture, purchase risks, purchase readiness: the effect of brand-category choices of demand situation, furniture categories, and furniture store |
title_sort |
exploratory study of attitude towards furniture, purchase risks, purchase readiness: the effect of brand-category choices of demand situation, furniture categories, and furniture store |
publishDate |
2010 |
url |
http://ndltd.ncl.edu.tw/handle/01231685068133310474 |
work_keys_str_mv |
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