An exploratory Study of attitude towards furniture, purchase risks, purchase readiness: the effect of brand-category choices of demand situation, furniture categories, and furniture store
碩士 === 國立中山大學 === 國際經營管理碩士班 === 98 === During recent years (2010), magnitude and quality of household living space of Taiwanese families have both significantly increased. As living aesthetics is pursued as well, furniture and the furnishings have played important roles in their daily lives at the...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2010
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| Online Access: | http://ndltd.ncl.edu.tw/handle/01231685068133310474 |