Transfer the Applications of Information System from Securities Corporation C in Taiwan to It’s Vietnam Branch – A Case Study

• Main Authors: Yu-Pang Chou, 周宇邦
• Other Authors: Hsiang-chu Lai
• Format: Others
• Language: zh-TW
• Published: 2010
• Online Access: http://ndltd.ncl.edu.tw/handle/80030884493897871796

碩士 === 國立中山大學 === 高階經營碩士班 === 98 === This research, by the case study, is to discuss how one finance securities enterprise, under such drastically worldwide changes, inducts the management strategies and the information management system to those in newly-emerging nations – taking Securities Company C in Taiwan and its Vietnam branch as the example - and seeks possible solutions. The study aims not only to help Vietnam branch face the challenges, which possibly appear, but to find the importance of the information system and the core value to Vietnam branch. With such successful experience of transferring the information system, whenever investing on oversea finances securities, one can enhance efficiency of overseas management and competence, creating a win-win situation. In view of commercial tragedies, major Taiwanese securities, with globalization, hope to expand business. They optimistically set out the global layout. Securities Company C just has the opportunity to enter one Vietnam securities enterprise, now a branch of Securities Company C, which may be an important multinational business case study for the Taiwan securities industry in the securities market. From the management level, Vietnam Branch belonging to Securities Company C may face challenges, such as cultural differences, different value cognition, language and communication disorders, which are severe tests. In the scale, scope, and visibility, domestic securities enterprises can not be compared with those of developed countries in Vietnam. Therefore this study explores the possibility of transferring Taiwan information management system abroad and eventually helps Securities Company C’s overseas branch to enhance competence. Securities Company C in Taiwan is famous as an electronic securities corporation, and well-known for the information management system. Now in Vietnam, as we know, larger securities enterprises are either state-owned or professionally foreign capital-managed; the smaller ones are owned by local powerful celebrities with abundant financial resource. Therefore it is not easy for Securities Company C’s Vietnam Branch to compete. This study is to find the possible solution by analyzing all the aspects of this Vietnamese enterprise and transferring Taiwan information management system. It is believed that in near future the Vietnam Branch of Securities Company C can take more advantage in Vietnamese stock market for development and core competitiveness. Therefore, in this study, specific property information applications of securities industry are trying to be transferred to Vietnam Branch. Moreover by SWOT and Five Forces analysis viewed as the successful factors of Vietnam securities, Taiwan securities industry becomes more competitive in Vietnam, not to mention the fact that Taiwan is Vietnam''s largest foreign investment country. It is hopefully believed that this study will help improve the identity and visibility of Taiwan Securities corporations in Vietnam, and successfully enter Vietnam securities market.