| Summary: | 碩士 === 國立臺北商業技術學院 === 商學研究所 === 98 === The Chinese say: "People respect food as if it were Heaven" emphasizes the importance of eating Taiwan cuisine tourists to Taiwan has been an important factor, so our services are catering to the most internaionsl development character, and catering industry, industries and other industries with strong links to nature, including tourism, agriculture, wholesale and retail sectors are linked, and the food & beverage chain industry because of the volatility of the economy is small, in recent years, rapid development of chain industry in Taiwan tremendous and on behalf of the industry in which this study is the food & beverage chain industry in Taiwan depth interview to explore the food & beverage chain industry operated by Taiwan's key success factors.
The main conclusions are as follows:
1.Consistency of service standards
2.The choice of product line
3.Product specifications like the unique taste of
4.Improve the education and training system
5.And the relationship between upstream manufacturers
6.A sound incentive and promotion system
7.Chain system, the size of
8.Chain of the financial position of the headquarters
However, whether Chinese of Western-style fast food and chain fast-food restaurant industry should be more focus on commonalities and their key success factors to improve competitiveness and to better the performance of the actual performance of the major manufacturers as benchmarking learning objects.
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