The Study of the Badminton Racket Consumers' "Involvement", "Satisfaction" and "Loyalty"–take Taoyuan County as an example.
碩士 === 國立臺灣體育學院 === 運動管理學系碩士班 === 98 === The purpose of this research is to survey the situation of the badminton market in Taoyuan County and to explore the relationship among "Involvement","Satisfaction", and"Loyalty"of the badminton racket consumers. The questionnair...
Main Authors: | Lu Ren-Mao, 盧仁茂 |
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Other Authors: | Huang Yen-Hsiang |
Format: | Others |
Language: | zh-TW |
Online Access: | http://ndltd.ncl.edu.tw/handle/79878728719453579926 |
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