A STUDY OF MOTIVATION, SATISFACTION, AND LOYALTY OF ELEMENTARY TAEKWONDO STUDENTS’ PARENTS IN CENTRAL TAIWAN

• Main Authors: Lai Chia-Ling, 賴佳翎
• Other Authors: Wang Ching-Tang
• Format: Others
• Language: zh-TW
• Online Access: http://ndltd.ncl.edu.tw/handle/94563749981104939889

碩士 === 國立臺灣體育學院 === 運動管理學系碩士班 === 98 === 　　The main purpose of this study were to investigate the motives, satisfaction and loyalty of elementary Taekwondo students' parents in Central Taiwan. The valid questionnaires are 505. After the researchers proceed to the general survey with their evised “Questionnaires about students' parents of motivations, satisfaction and loyalty”, they proceed to infor- mation dealt with through reliability and validity assessment, descriptive statistics, One-Way Analysis of Variance and Pe- arson product-moment correlation. The result of the study indicated as below: 1. The majority who help to fill in the questionnaire are female parent who are around age 36 to 40, mostly work in service industry and salary about $ 30,001-50, 000. NT The health demanding is the most important element of the motivations. The service and professional skills have the highiest satisfaction level. The behavioral loyalty has the high- iest score of the loyalty. 2. The motivations of the pare- nts who have the deferent level of education and occupations have very significant difference. The satisfaction of the parents who in different age, different level of education and occ-upations has very significant difference. The loyalty of the parents who have the different occupations has very signify- cant difference. 3. The motivations, satisfaction and loyalty have the significant positive correlations.