| Summary: | 碩士 === 國立臺灣體育學院 === 運動管理學系碩士班 === 98 === The purpose of this study was to investigate the structural relationship between setting attributes, place attachment and behavioral intention. It was to compare the variability of different background with setting attributes satisfaction, place attachment, behavioral intention and setting attributes important performance. The research data was obtained by questionnaires and the questionnaires were collected judgmental from the hikers on the trails in Chaishan Nature Park, Kaohsiung. A total of 368 valid questionnaires were collected. According to the research purposes and in order to test and verify the hypothesis, analyzed by statistical methods including descriptive statistics, independence t-test, reliability analysis, factor analysis, MANOVA, path analysis, canonical correlation and important-performance analysis.
The major findings of this study show that the setting attributes satisfaction have significantly positive effects on place attachment, especially for physical setting attributes and activity facilities setting attributes. Place attachment significantly positive effects the behavioral intention. The more place attachment, the stronger the behavioral intention. Therefore, for increases behavioral intention, it must increases the place attachment of hiker, firstly.
Finally, the study uses the I.P.A (important performance analysis) methods for easy reading, to explore the touring characteristics of Chaishan Nature Park as well as find the strength and weakness of this park. The result of this study provide the imformation for marketing and management of park in the future.
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