| Summary: | 碩士 === 國立臺中教育大學 === 數位內容科技學系碩士班 === 98 === Abstract
In recent years, the fast development of internet technologies make more and more works of the books, movies and arts go digitalizing. The characteristics of digitalizing are easy to copy, transmit, store, modify, scatter and search on the web. But on the other side, unfortunately, digitalizing also makes the digital contents easy be pirated easily. Digital privacy has become a crucial challenge for intellectual property law and social norms today.
In this study, our purpose is to investigate how the pupil’s cognition, and their altitude about the intellectual property of digital content, and also to examine their digital piracy intention. Further more, this study want to identify factors that could directly affect the pupil’s intention toward the decision to commit digital piracy. Basically, this study is based on the Ajzen’s （1991）theory of Planned Behavior( TPB ), which shows the altitude about certain behavior is a strong factor that could conduce one’s behavior intention. On the other hand, the researcher creates a questionnaire as the study tool, must be pretested and proofed that study tool has good reliability and effectiveness. The investigate target is country pupils in NanTou county of Taiwan. The sample number is about 709 pupils, which are studying in the fifth and sixth grade of the primary schools. After statistical analysis with SPSS12 software，the researcher obtained some important results as below：
1.The cognition of digital intellectual property could directly affect the attitude but independent of intention to digital pirate.
2.Both intention and perceived behavioral control may affect digital piracy behavior directly.
3.The significant components that could directly affect intention to digital pirate are attitudes, subjective norms, perceived behavioral control, free software identity and moral obligation, and the attitude has the greatest effect on the intention to digital pirate.
4.The digital piracy intention is also associated with pupil’s gender, grade, daily time spent online and watching movies in different way.
Finally, researcher hope the outcome of this empirical study will help teachers to improve the pupil’s internet ethical literacy.
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