| Summary: | 碩士 === 國立臺灣師範大學 === 歐洲文化與觀光研究所 === 98 === At first, “terroir” means “the natural environment which vine was grown”. Latter, the meaning of “terroir” is extended to a specific space which has the notion of territoriality. Over a long time inhabitants interact with the space, since then it gives rise to identity and collective memory to them. This makes grape growing area become place image. In this paper, the French wine region of Burgundy is a case study to discuss transformation of terroir. The result shows that people represent the place Burgundy by inventing tradition of Saint Vincent Tournante and wine label of an expansive view of vineyards. Besides, terroir emphasises the differences between the wine rooted in soil. French government develops policy of Appellation d'Origine Controlee which gives terroir a legal basis . From now on, AOC becomes not only the basis of the wine regulations in European Community, but also the agreement between USA and EU on trade in wine. In this way, “Burgundy” is not only the name of place in France, but also a label which distincts wine planted in Burgundy from other places. When people think of “Burgundy”, it means “wine region”. Monopoly rent makes terroir a cultural claim which can not be replicated.
|
|---|
