| Summary: | 碩士 === 國立臺北教育大學 === 藝術與造形設計學系碩士班 === 98 === This paper is aimed to study the Experience Perception for the Taipei YouBike. First, we research the related literature, and propose the Experience Perception including inside and outside feelings, the inside feelings include life experience and emotional identification, and the outside feelings include weather, device and environmental effect. Then we using the natural observation method to observe user’s Situation by non-participation observation to get the observation data, and interview users by semi-open interview to get interview data. In the data analysis, the study used qualitative research common three-step：data reduction、data display and conclusion drawing and verification, and using qualitative data analysis software NVivo 8 assistance to do coding, comparison and analysis for observation and interview data. Conclusions can be obtained as follows: 1. Using time for the outside feeling of experience has significantly related. 2. Weather effect has a direct correlation on using frequency and using volitional. 3. With the different purposes, the factors that affect the experience of feeling will be different. 4. In the experience perception cycle, every phase of the experience process will feedback to the user emotional identification in inside feeling. Finally, according to research results we make recommendations and improvement directions for the expansion and promotion of the Taipei YouBike.
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