Horizontal Merger with Vertical Product Differentiation
碩士 === 國立臺北大學 === 經濟學系 === 98 === Horizontal mergers are very common in reality. However, there are big differences in merger decision-making. Some post-merger entities still product two types of goods, but others only produce one product. What incentives led post-merger entities to make different d...
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ndltd-TW-098NTPU03890292015-10-13T18:20:58Z http://ndltd.ncl.edu.tw/handle/95775901478328558391 Horizontal Merger with Vertical Product Differentiation 垂直產品差異與水平合併 Lai, Jian-Hong 賴建宏 碩士 國立臺北大學 經濟學系 98 Horizontal mergers are very common in reality. However, there are big differences in merger decision-making. Some post-merger entities still product two types of goods, but others only produce one product. What incentives led post-merger entities to make different decisions? In addition, suppose firms produce different qualities of one goods. Is there any difference in quality of goods between pre-merger and post-merger? Do firms consider the gap in quality when firms look for merger target? Our study mainly applies the vertical product differentiation model by Motta (1993) to confer horizontal merger with vertical product differentiation. With two kinds of cost structures, we discuss two firms and three firms in the market, and have three important conclusions. First, the post-merger entity has incentive to provide product in one quality, if the cost structure exists economies of scale. Second, the product quality of the firm which doesn’t merger has great influence on the product quality of the post-merger entity. Last, the merger target will affect the product quality of the post-merger entity. Shieh, Shiou 謝修 2010 學位論文 ; thesis 73 zh-TW |
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碩士 === 國立臺北大學 === 經濟學系 === 98 === Horizontal mergers are very common in reality. However, there are big differences in merger decision-making. Some post-merger entities still product two types of goods, but others only produce one product. What incentives led post-merger entities to make different decisions? In addition, suppose firms produce different qualities of one goods. Is there any difference in quality of goods between pre-merger and post-merger? Do firms consider the gap in quality when firms look for merger target?
Our study mainly applies the vertical product differentiation model by Motta (1993) to confer horizontal merger with vertical product differentiation. With two kinds of cost structures, we discuss two firms and three firms in the market, and have three important conclusions. First, the post-merger entity has incentive to provide product in one quality, if the cost structure exists economies of scale. Second, the product quality of the firm which doesn’t merger has great influence on the product quality of the post-merger entity. Last, the merger target will affect the product quality of the post-merger entity.
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author2 |
Shieh, Shiou |
author_facet |
Shieh, Shiou Lai, Jian-Hong 賴建宏 |
author |
Lai, Jian-Hong 賴建宏 |
spellingShingle |
Lai, Jian-Hong 賴建宏 Horizontal Merger with Vertical Product Differentiation |
author_sort |
Lai, Jian-Hong |
title |
Horizontal Merger with Vertical Product Differentiation |
title_short |
Horizontal Merger with Vertical Product Differentiation |
title_full |
Horizontal Merger with Vertical Product Differentiation |
title_fullStr |
Horizontal Merger with Vertical Product Differentiation |
title_full_unstemmed |
Horizontal Merger with Vertical Product Differentiation |
title_sort |
horizontal merger with vertical product differentiation |
publishDate |
2010 |
url |
http://ndltd.ncl.edu.tw/handle/95775901478328558391 |
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