Corporate Social Responsibility : A study of Rescue Operations of Delta Electronics on August 8 Flood Disaster

碩士 === 國立臺北大學 === 公共行政暨政策學系 === 98 === In recent years, due to the frequent occurrence of environmental disasters, the enterprises should have a more forward-thinking, to assist and maintain the social environment. The CSR decisions not only influence the enterprise inside, but also the community, a...

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Bibliographic Details
Main Authors: CHEN,WAN-JOU, 陳琬柔
Other Authors: CHANG,SHIH-HSIEN
Format: Others
Language:zh-TW
Published: 2010
Online Access:http://ndltd.ncl.edu.tw/handle/49398667476418339452
Description
Summary:碩士 === 國立臺北大學 === 公共行政暨政策學系 === 98 === In recent years, due to the frequent occurrence of environmental disasters, the enterprises should have a more forward-thinking, to assist and maintain the social environment. The CSR decisions not only influence the enterprise inside, but also the community, and the environment outside. The enterprises should take CSR, and then keep them better developing. This thesis discusses Delta Electronics rescue operations on August 8 flood disaster performance in its corporate social responsibility, which include: Delta Electronics motives involved in the rescue operations, the manner and means of communication and coordination procedures, and the combination of core competencies to implement the rescue actions. The methods to carry out this thesis are literature analysis, and in-depth interviews, which explore the Delta Electronics actions in August 8 flood rescue operations in order to achieve the idea of more contributing for society. This thesis finds that: 1. Eenterprises strengthen the "true mind" to society and then get the "real" social support;2. Rrescue operations and its corporate core competencies can contribute to improve the overall efficiency of the process;3. Ccorporate executives rescue plan should communicate with the relevant units ; coordination and operational coordination will be integrated together, so that its synergy can be developed, and they can be closer to the actual needs of people in the affected areas;4. It is necessary to enhance corporate emergency disaster response procedures and disaster distribution of donor funds more transparent;5. It is important to assist the school unit to evaluate the progress of rescuing processes . The conclusion of this thesis: The more environmental disasters, the more CSR. Business should adopt a positive strong motivation and its core competencies to the rescue actions. Delta's success stories confirmed this trend of corporate social responsibility.