| Summary: | 碩士 === 臺中技術學院 === 商業設計系碩士班 === 98 === Currently, 70% of Taiwanese university students use blogs. Most students use the Internet to gain knowledge and information, while social networking websites (Community network) are most frequently used. Internet communication has become a method of disseminating information that is closer to the student demographic group, has higher efficacy and faster speed. This project utilizes cloud computing technology to provide a way for students to conveniently obtain information, and promotional activities in online communities are used to integrate a collective consciousness.
Existing information on the website of the Department of Commercial Design, National Taichung Institute of Technology, does not conform to the optimized model for websites, and lacks digital marketing, which tends to cause gaps in the transmission of information. This project introduces design management principles, explores the models and techniques of design management, and uses the combination of design and management to effectively enhance design efficacy and resource application, in order to elicit an abundant and splendid reform of organizational culture.
In order to achieve interactive services for students and transmission of departmental culture, this project has established five objectives: “establish brand value, introduce design management, elevate interactivity and convenience, establish community loyalty, and increase international exposure.”These are the long-term plans for internal improvement and external expansion. Since there is high turnover of personnel, after project execution is completed, website maintenance regulations and operational procedures will be established to assist website maintenance personnel in having control over the overall flow of work.
This project is based on the “Drucker change template” and the “Collins hedgehog concept” in searching for competitive advantages of this Department in order to set strategic goals. In addition, mind map is used in considering website structure, and Google Analytics is used to evaluate efficacy. Setting a strategy is beneficial toward the clarification of brand image. Project execution and management can create brand value that fully realizes the culture and spirit of the department, and enhance its international competitiveness and influence on the environment.
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