Applications and Installation Strategies of Digital Signagefor Taiwanese Tourist Hotels

碩士 === 臺灣大學 === 商學研究所 === 98 === In order to enhance a hotel’s service value and make it stand out from numbers ofcompeting hotels, service innovation is an essential process, and service innovation is usually associated with new technology introduction. The introduction of digital signage can n...

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Bibliographic Details
Main Authors: Wei-Ting Liu, 劉蔚廷
Other Authors: Houn-Gee Chen
Format: Others
Language:zh-TW
Published: 2010
Online Access:http://ndltd.ncl.edu.tw/handle/22805763862195219849