The Effect of Macro-Economic to Customer Behavior-An Example of Barnesandnoble.com
碩士 === 國立臺灣大學 === 國際企業學研究所 === 98 === How to realize the customers’ heterogeneous and dynamic behavior and predict what happened in the future is very import to marketers. Nowadays under the advance of information systems, marketers use more precisely and prudent techniques such as database to analy...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2010
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| Online Access: | http://ndltd.ncl.edu.tw/handle/65936514734846822694 |