Summary: | 碩士 === 國立臺灣藝術大學 === 圖文傳播藝術學系 === 98 === In the processes of manufacturing prints such as paper consumption, printing, and extra-work more or less would generate energy consumption, air pollution, wastewater, and industrial waste that certainly do damages to the environment. Only when the printing Companies focus on the development of Printing Companies Green-Mark and the construction of green-consumption ideology, which lead upstream and downstream of printing businesses to brand low pollution, resource-saving, and recycling products. Along with spring-up of ideology of environmental in the world, the company that can uniquely win among printing businesses must satisfy the requirement of consumers and environments requested from global markets. Therefore, domestically related businesses should adopt environmental certificate as an important strategy of increasing competition potential and upgrading the quality of products. Nowadays there are some areas resorting ecolabelled criteria for printing companies such as Nordic Ecolabelling for the Nordic countries and Environmental Choice in Canada. In order to explore the possibility of constructing Printing Companies Green-Mark in Taiwan, the content analysis, interview with experts, panel discussion research methods were implemented in this study which would set up the content of Taiwan Printing Companies Green-Mark and its implementation procedures. Finally the research outcome was experimented in 15 Taiwan Color Printing Corp. Ltd to modify its original design.
The draft of Taiwan Printing Companies Green-Mark adopted single criterion and fit five different print formats to construct Offset, Gravure, Flexography, Screen, and digital printing (currently adopted criterion only fit to Offset printing companies). This study mainly referred to Nordic Ecolabelling and Environmental Choice in Canada accompanied with domestically environmental bill and pollution control standards to test related Green-Mark which includes eight indicators: 1.Usage of Paper 2.Usage of Ink 3.Usage of Chemical objects 4.Waste Minimization Technology 5.Quality Management 6.Usage of Energy 7.Pollution Control 8.Other Certification and Environmental Actions. And 13 scoring items with examples and scoring criteria are included. In addition, this study provided research content for Green-Mark and helped Environment and development foundation, the executing department of Green-Mark in Taiwan, to hold Green-Mark discussion council so as to pace to practical implementation stage of Green-Mark into market operating mechanism. Printing businesses apply their own Green-Mark not only cost down its expenditure but also improve their products’ quality and express good will to environment. But assessment of Green-Mark should strictly controlled by Environmental Protection Administration Government to help superior companies to enhance their competition potential and break traditional cut-off running strategy and create green supply chain of printing businesses.
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